Na continuação do post anterior sobre greenwashing...encontrei isto sobre greenwashing marinho : G reen washing is misleading publicity or propaganda designed to present an image of environmental responsibility. TerraChoice has a nice list of the Six Sins of Green Washing : 1. Hidden Trade Off, in which companies highlight one eco-friendly attribute, and ignore their product’s other (potentially more significant) environmental concerns. “Okay, this product comes from a sustainably harvested forest, but what are the impacts of its milling and transportation?” 2. No Proof, which, just like it sounds, involves claims that can’t be verified (the report found 26% of environmental claims fall into this category). 3. Vagueness in terms such as “chemical-free,” or “non-toxic,” which are both universally true, and universally false depending on your interpretation. Other examples “organic?”, “all-natural”, “environmentally-friendly”, and “earth-friendly.” 4. Irrelevance, when companies make cla...