Greenwashing: The Case of “Sustainable Fisheries”
Na continuação do post anterior sobre greenwashing...encontrei isto sobre greenwashing marinho:
Green washing is misleading publicity or propaganda designed to present an image of environmental responsibility. TerraChoice has a nice list of the Six Sins of Green Washing:
1. Hidden Trade Off, in which companies highlight one eco-friendly attribute, and ignore their product’s other (potentially more significant) environmental concerns. “Okay, this product comes from a sustainably harvested forest, but what are the impacts of its milling and transportation?”
2. No Proof, which, just like it sounds, involves claims that can’t be verified (the report found 26% of environmental claims fall into this category).
3. Vagueness in terms such as “chemical-free,” or “non-toxic,” which are both universally true, and universally false depending on your interpretation. Other examples “organic?”, “all-natural”, “environmentally-friendly”, and “earth-friendly.”
4. Irrelevance, when companies make claims that, while true, are unhelpful (like “CFC-free,” when CFCs have been banned for almost 30 years).
5. Lesser of Two Evils, like “green” herbicides, which ignores the fact that herbicides in any form aren’t good for the environment.
6. Fibbing. The most obvious, in which companies flat out lie (less than 1% of companies make this mistake, but does happen). Examples include use of third party certifications like “certified-organic” or “Forest Stewardship Council” without consent.
É preciso exigir transparência nos produtos.
E com isso desencorajar os produtores e distribuidores que fazem uma "lavagem verde".
Green washing is misleading publicity or propaganda designed to present an image of environmental responsibility. TerraChoice has a nice list of the Six Sins of Green Washing:
1. Hidden Trade Off, in which companies highlight one eco-friendly attribute, and ignore their product’s other (potentially more significant) environmental concerns. “Okay, this product comes from a sustainably harvested forest, but what are the impacts of its milling and transportation?”
2. No Proof, which, just like it sounds, involves claims that can’t be verified (the report found 26% of environmental claims fall into this category).
3. Vagueness in terms such as “chemical-free,” or “non-toxic,” which are both universally true, and universally false depending on your interpretation. Other examples “organic?”, “all-natural”, “environmentally-friendly”, and “earth-friendly.”
4. Irrelevance, when companies make claims that, while true, are unhelpful (like “CFC-free,” when CFCs have been banned for almost 30 years).
5. Lesser of Two Evils, like “green” herbicides, which ignores the fact that herbicides in any form aren’t good for the environment.
6. Fibbing. The most obvious, in which companies flat out lie (less than 1% of companies make this mistake, but does happen). Examples include use of third party certifications like “certified-organic” or “Forest Stewardship Council” without consent.
É preciso exigir transparência nos produtos.
E com isso desencorajar os produtores e distribuidores que fazem uma "lavagem verde".