Sustainable fables storytelling
I'm amazed how the speech in the first person can make the message so much easier to understand and to encourage other people to do the same.
When I talk about my work during the PhD, we often end up talking about recipes.
It seems silly to go from a scientific thesis, with so much data and reading put on, to such an ordinarily everydays life issue :)
Buy, cook and eat...or decide and plan before each step.
I think about this issue also because I usually tend to personalize the examples that I give, which can only be seen as my point of view, of course, and my generalizing conception of reality.
But the point is: it makes the theory turn to real.
Bea Johnson has this approach as "do it sustainable by yourself" in her life mode.
Being part of an experiment about changing consumption habits is better than any graphic or numbers that one can use.
She can explains everything very clear and with passion and it is an easier way to spread the message because it is shown that:
1. it is possible
2. it can involve the all family
3. she is not a freak or a cave woman and
4. it brings happiness.
When I talk about my work during the PhD, we often end up talking about recipes.
It seems silly to go from a scientific thesis, with so much data and reading put on, to such an ordinarily everydays life issue :)
Buy, cook and eat...or decide and plan before each step.
I think about this issue also because I usually tend to personalize the examples that I give, which can only be seen as my point of view, of course, and my generalizing conception of reality.
But the point is: it makes the theory turn to real.
Bea Johnson has this approach as "do it sustainable by yourself" in her life mode.
Being part of an experiment about changing consumption habits is better than any graphic or numbers that one can use.
She can explains everything very clear and with passion and it is an easier way to spread the message because it is shown that:
1. it is possible
2. it can involve the all family
3. she is not a freak or a cave woman and
4. it brings happiness.