If you eat meat, you should not have shower
The water to produce 110 grams of meat is equivalent to 26 showers.
This campaign wants to show that by skipping showers for every hamburger you eat, you can offset the water used to produce it.
Everything has a trade-off and it is difficult to weight things all the time we need to make decisions.
Moreover is difficult to quantify the environmental costs, which can be very different depending on the context.
I try to keep having shower and eating less meat.
But what I would like to skip is flying (even though it is not the same comparison because it is about reducing greenhouse gas emissions).
But this year I already flew one time to South America, for vacation, and two times in Europe, for work reasons.
I cannot eat more meat until the end of this year or maybe no more showers!
This campaign wants to show that by skipping showers for every hamburger you eat, you can offset the water used to produce it.
Everything has a trade-off and it is difficult to weight things all the time we need to make decisions.
Moreover is difficult to quantify the environmental costs, which can be very different depending on the context.
I try to keep having shower and eating less meat.
But what I would like to skip is flying (even though it is not the same comparison because it is about reducing greenhouse gas emissions).
But this year I already flew one time to South America, for vacation, and two times in Europe, for work reasons.
I cannot eat more meat until the end of this year or maybe no more showers!