Organic effect

some days ago I went to a conference about "Sustainable consumption - a green attitude" where stakeholders from retailing said that Portuguese consumers have good access to organic food and wish to consume it more.

even though it is much better comparing to some years ago, I was expecting to hear new ideas and projects to improve what companies give now to help consumers in a sustainable consumption.

a simple initiative was made by a Swedish supply chain to aware about the issue.

the organic effect was tested to find what happens when a family that usually does not eat organic food suddenly starts to do it.



there are many issues that supply chains can approach as for example giving alternatives and informing correctly about the production features of the different products sold.

even though it is important, not only the price is the main decision factor, especially when the difference to buy organic can be 0,50 €.

otherwise nobody would recycle since it does not give any money back.