Fish tales
Fish tales is a company from The Netherlands that sells sustainable seafood.
The interesting thing is that they do not only have a MSC certification, they also promote the fishery in videos and the producers in the packages.
It seems that it is good business to tell the story behind the fish.
The responsible, Bart van Olphen, a chef and the author, says:
What makes seafood stories so special?
You won’t be able to easily find a nice story behind every product.
Highly educated marketing managers and communications directors are needed to bring out stories people hopefully pick up.
This is the reason why I am so happy to be active in the seafood business: because fish is the only product we still consume from the wild, it leads directly to many great stories, beautiful scenery and people.
Communicating seafood is the easiest job to do; you just build a bridge between producers and consumers and tell the real story in as transparent a way as possible.
The interesting thing is that they do not only have a MSC certification, they also promote the fishery in videos and the producers in the packages.
It seems that it is good business to tell the story behind the fish.
The responsible, Bart van Olphen, a chef and the author, says:
What makes seafood stories so special?
You won’t be able to easily find a nice story behind every product.
Highly educated marketing managers and communications directors are needed to bring out stories people hopefully pick up.
This is the reason why I am so happy to be active in the seafood business: because fish is the only product we still consume from the wild, it leads directly to many great stories, beautiful scenery and people.
Communicating seafood is the easiest job to do; you just build a bridge between producers and consumers and tell the real story in as transparent a way as possible.