Consumer awareness of MSC ecolabel
Increased awareness and concerns for sustainability and environmental issues is influencing consumers and their everyday purchases. 45% of Swedish shoppers report buying more products with ecolabels than a year ago – with an equally strong response of 34% of Dutch consumers.
23% of Swedish respondents say that they only buy fish and seafood from sustainable sources, regardless of price and quality, and are even prepared to go elsewhere if the product they are looking for is not available.
In the Netherlands, ecolabels rank as the most trusted sources of information about sustainability – with friends and family recommendations coming second, an indication of how much more sustainability issues are part of everyday conversation.
An average of 54% of Dutch and Swedish respondents believe ecolabels are effective in helping bringing changes to environmental/ social problems (33% still undecided) and 55% think that the MSC is helping to ensure we have wild caught fish in the future (40 still undecided).
Daqui
23% of Swedish respondents say that they only buy fish and seafood from sustainable sources, regardless of price and quality, and are even prepared to go elsewhere if the product they are looking for is not available.
In the Netherlands, ecolabels rank as the most trusted sources of information about sustainability – with friends and family recommendations coming second, an indication of how much more sustainability issues are part of everyday conversation.
An average of 54% of Dutch and Swedish respondents believe ecolabels are effective in helping bringing changes to environmental/ social problems (33% still undecided) and 55% think that the MSC is helping to ensure we have wild caught fish in the future (40 still undecided).
Daqui