Tuna for today

Greenpeace launched a campaign to coerce America's three favorite canned tuna brands into changing the way they fish for tuna. The consequence of such a change would effectively eliminate this nutritious staple from grocers' shelves.

By creating a crisis — a sustainability crisis that does not exist for the species used in canned tuna — Greenpeace hopes to generate donations from unsuspecting environmentalists. It kicked of its campaign with the release of a sophomoric cartoon called "The Tuna Industry's Got a Dirty Little Secret," which has spurred dissent even among their most ardent supports.


And here are some opinions against this polemic campaign:

"When responsible organizations want to promote change they enter into partnerships, have dialogues and make a difference. In this case, Greenpeace literally stabs tuna in the eye with a trident. You don’t see that type of nonsense from respected organizations. But perhaps it’s just donations rather than respect Greenpeace is most interested in," said Gavin Gibbons, spokesman for the National Fisheries Institute."

Greenpeace has been threatening retailers and trying to shakedown tuna companies for years rather than sitting at the table with the adults and working on real programs and policies that make a difference. This latest stunt is evidence that its pattern of harassing industry rather than working with it continues unabated. In this country, Greenpeace marginalizes itself with this type of fundraising promotion and ends up being relegated to the role of carnival barker."