Being green
This quantitative consumer study of 18,000 consumers in a total of 18 countries (14 in 2008, 17 in 2009 through 2012) asked about such behavior as energy use and conservation, transportation choices, food sources, the relative use of green products versus conventional products, attitudes toward the environment and sustainability, and knowledge of environmental issues. Overall, we find that although environmental concerns have widely increased since 2012 and that climate change is presenting an increasingly felt threat to consumers, the pace and scale of uptake of sustainable consumption have remained too little over the past six years. Top-scoring consumers of the 2014 Greendex study are in the developing economies of India and China, in descending order, followed by consumers in South Korea, Brazil, and Argentina. Indian and Chinese consumers also scored highest in 2012. American consumers’ behavior still ranks as the least sustainable of all countries surveyed sinc...